There are an infinite number of ways that you can write copy or how you can format it. However you choose to do it, or if you choose multiple ways, make sure that it is consistent throughout the book. The most important thing with copy is that no matter what degree of it you are writing and how much, it needs to be centered around a story, not an event. Reading about the star basketball player getting injured and how it impacted the players is more interesting than reading about all of the stats of the game and how the players continued through the hardship. When writing copy, you have to twist it to fit the theme (first and foremost) and then you have to twist it to get the angle that you want. You have to be certain that you are covering stories, not events, and that the writing portrays that. The most important rule however, is that you follow the proper copy rules (first powerpoint). You have to be consistent throughout the book and this is the best way to do it.
There are several kinds of copy.
Traditional:
Usually used for dom copy. Tells a longer story with more quotes, complex angles, and always relays back to the theme and the direct impact that story had on the school or community.
Copy Captions:
Typically used for secondary, tertiary, and quaternary packages. They are usually 3-4 sentences long (see second powerpoint below on how to write them).
Captions:
Simple captions are used for dom pictures and for captions on pictures for alternative coverage. They are one sentence and include the names of the people in the picture and a very basic description of what is happening in that specific picture. The reader should be able to get the majority of the story from reading the dom copy.